| 释义 |
brand name translation
基本例句
商标翻译
Because of the different culture backgrounds, schemata in the source brand names may be contradictory to those of the target language, which challenges translators.因此，在商标翻译的过程中，译者应该选择原语的图式，还是目的语读者的图式就成为对译者的一个挑战。
Different from Dynamic Equivalence stated by E.Nida, skopos theorie put forward by German Functionalists offers a new perspective for trademark translation.摘要不同于奈达提出的动态对等翻译原则，德国功能学派的翻译目的论为商标翻译研究开启了全新的视角。 |