by word of mouth口头上word of mouth口头语be word of mouth参照 word 蒋争熟词记忆word话;言词to到mouthn.嘴⇒口头表达的近义词viva-voce口头的 Traditional word-of-mouth WOM has proven to play a major role in consumer buying decisions by influencing consumer choice. 传统口碑在消费者购买决策过程中所起的重要作用已经得到广泛证实。 fabiao