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词汇 BATNA
释义 BATNACOCA²⁸⁰¹³⁶⁺BNC¹⁴⁴⁶⁶⁴⁺³
基本英英例句
达成谈判协议的最佳选择方案¹⁰⁰

Noun:
a town in north central Algeria In fact, one of the most important things you can do to be a successful negotiator is to understand the power of developing a strong BATNA before starting any negotiation.
作为一个成功的谈判专家所必备的能力之一,就是在任何谈判前都能认识到制定一个强有力的 BATNA所起的作用。 taotaobang

Furthermore, to negotiate with greatest success, you should not only know your own BATNA, but also learn to accurately estimate your partner's BATNA.
此外,为了能够最大限度的获得成功,你不仅要了解自己的 BATNA,而且要学会准确估计对方在谈判协议无望达成时的最佳备选方案。 taotaobang

That said, sooner or later each of us finds ourselves in a situation where we have a really lousy BATNA.
如此说来,我们每一个人早晚都可以找到自己的位置一个达成谈判协议的最佳方案。 oneleo

The negotiated agreement should not be accepted if it is not deemed better than the BATNA.
如果还达不到 BATNA的协商条件就不应该轻易接受。 jynews

When creating a BATNA, you should first brainstorm a list of all available alternatives that might be considered if the negotiation proves unfruitful.
在制定 BATNA的时候,首先应当列出在谈判无果的时候可供考虑的所有可替换性选择。 jynews
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