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bar·wise 'bɑ:,waiz BNC¹²⁶⁴¹⁶⁺⁴ 基本例句 a.纹章学盾形纹章上的横向线的 亦作 barways “ Brands are attitudes and perceptions in customers' minds, ” says Patrick Barwise, a professor of marketing at London Business School and chairman of Which?, the consumer organisation. “品牌就是顾客心目中的态度和认知,”伦敦商学院LBS营销学教授、消费者组织 Which?的主席帕特里克•巴韦斯 Patrick Barwise表示。 blog.sina.com.cn How can companies avoid these problems? Prof Barwise advocates a“ back to basics” approach. 那么企业如何才能避免这些问题呢?巴韦斯推荐一种“回归根本”的做法。 bjzsa4 |