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Ogilvy ˈoɡəlvi 高Economist³⁴³¹⁸⁺³ 基本例句 n.奥格尔维¹⁰⁰ “ When you look at advertising versus public relations, it’s not going to be those clearly defined silos,” says Christopher Graves, the boss of Ogilvy Public Relations Worldwide. 奥美公共关系国际集团老板克里斯托弗•格拉夫说:“当你比较广告和公关时,这种对比并非泾渭分明。 ecocn “The consumer isn't a moron— she is your wife,” as David Ogilvy, who founded the firm in 1948, liked to say. 大卫·奥格威 David Ogilvy1948年创立了奥美,他以前喜欢说一句话:“消费者不是白痴——她是你的妻子。” ecocn For example, while conducting daily online monitoring for a client, Ogilvy found a brewing consumer protest over the client's shop in Guangzhou. 比如,在为委托人进行日常在线监测时,奥美发现一个顾客正在抗议委托人在广州的商店。 yeeyan Interactive, direct and other forms of non-traditional advertising accounted for more than half of Ogilvy's revenue last year compared with about15% ten years ago. 互动的、直接的和其他形式的非传统的广告占据奥美去年收入的一半以上,而10年前,只是15%。 ecocn It is paradoxical, says Miles Young, CEO of Ogilvy, whose agency is the largest in China. 奥美 CEO杨名皓表示这个现象很矛盾,他的公司是全中国最大的代理。 yeeyan Miles Young, the newly appointed chief executive of the Ogilvy Group, yet another leading firm, sees the brightest prospects in India, China, Indonesia, Vietnam and Brazil. 另一家领先的广告商 Ogilvy Group新上任的总裁 Miles Young,非常看好印度、中国、印尼、越南和巴西等国家的前景。 ecocn That’s David Fowler, executive creative director at Ogilvy&Mather, an international public relations firm. 这位是大卫·弗勒,他是国际公关公司奥美公司的执行创意总监。 yeeyan Ogilvy& Mather was swallowed in1989 by WPP, a British advertising giant, in a hostile takeover. 奥美1989年被英国广告巨头 WPP恶意吞并。 ecocn Ogilvy made an exception when it pitched, unsuccessfully, for Wal- Mart's advertising business last year. 奥美有过一次很不成功的例外,那就是去年竭力向沃尔玛( Wal- Mart推销。 ecocn |