| 释义 |
KotlerEconomist²⁴¹⁰⁶⁺⁶
基本例句
n.科特勒¹⁰⁰
Philip Kotlerborn 1931, who has been a professor of marketing at the school for over40 years, is largely responsible for that.
菲利普•科斯勒曾任该学院营销学教授40多年，对此功不可没。 ecocn
Philip Kotler argues that, the customers make purchasing decisions according to the customer delivered value. They'll buy those products which bears the high customer delivered valued.
菲利普·科特勒认为，消费者让渡价值是消费者购买决策的依据，消费者会购买那些他们认为能提供高让渡价值的产品。 fabiao
Eventually Kotler came to see marketing as being about the exchange of values between two parties and, as such, a social activity, not just a business one.
最终，科特勒逐渐认识到，营销是一种双方的价值交换活动，因此，它不仅是一种商业行为，而是一种社会行为。 ecocn
Marketing Management, Millenium Edition, by Philip Kotler,2000 by Prentice- Hall, Inc.
《市场营销管理》，菲利普·科特勒，普伦蒂斯霍尔出版社，2000年版。 www.m148.net
Marketing master Philip. KOTLER once said: “ it is not enough merely to satisfy customers. You must also please them.”
营销大师菲利普。科特勒教授曾说：“仅仅满足顾客是不够，你还必须取悦他们。” kns50.chkd.cnki.net
Philip Kotler says that the difficulty firms have in creating functional uniqueness has made them “ focus on having a unique emotional selling propositionan ESP instead of a USP”.
菲利普-科特勒认为在产品上难以做到独一无二的公司，将“营销的重点转移到情感销售主张，来代替独特销售主张”。 ecocn
Theories that correlate with it include: the determinative factors of client loyalty, Kotler's six- stage marketing theory, client cognition space theory and transaction cost theory.
与客户内部化相关的理论包括：客户忠诚的决定因素、科特勒的六阶段营销理论、客户认知空间理论和交易费用理论。 cnki
World Marketing Masters Dr Philip Kotler·customer value to the decision of the factors summarized as follows: currency prices, a time- cost, energy cost and physical costs of four major areas.
世界市场营销大师菲利普·科特勒博士把总客户价值的决定因素概括为：货币价格、时间成本、精力成本和体力成本四大方面。 fabiao
Kotler has always seen marketing as something that evolves over time, and his book has also moved with the times.
科特勒一直认为营销会随着时间的推移而不断演化，因此他的书也会随着时间的发展而不断改变。 ecocn |